Luận án Các công cụ marketing dịch vụ giáo dục đại học của trường Đại học địa phương tại Việt Nam

Trong nền kinh thế tri thức ngày nay, Giáo dục đại học giữ một vị trí then chốt trong việc đào tạo nguồn nhân lực có trình độ và chất lượng cao. Xuất phát từ chủ trương xã hội hóa giáo dục của Đảng và Nhà nước, trong mấy năm gần đây số lượng các trường đại học và cao đẳng ở nước ta tăng lên rất nhanh.

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