CHT in Cambodia is important for various reasons. The recent rapid development of
economic and social sector is caused by the incomes created by the tourism sector,
mainly from CHT business and supporting businesses. Meanwhile, there is an increase
in a local production since CHT activities are strongly connected with other branches of
the economy. As CHT is employment demanding, there is an increase in employment
in the area, especially in the main destination area of the country, as guests participate
and appreciate the local culture of the Khmer empire.
This helps keep local people a positive catalyst for regional development. It, thus,
improves the demographic situation in surrounding areas by giving a perspective to the
youth. CHT leads to better overall infrastructure and living environment - not only for
tourists, but for the host community, and the activities encompassing the whole territory
of the destination, especially access to the country's main destination. As CHT gives
the destination an identity, it gets known, this attracts interests and people, which again
helps to mark local production in general. Favorable for the economic and social
development is that CHT generates new ideas and wishes to cooperate among the local
population.
CHT helps to establish and reinforce identity. This is an essential element in preserving
and enhancing national and local pride and spirit. Culture and heritage features are
critical in building a country’s image, thus CHT can be one of the key instruments in
developing a positive image of a country internationally. Cambodia is rapidly changed
in perception from the killing field of the Pol Pot regime to the charming land for tourists
among ASEAN countries.
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MINISTRY OF EDUCATION ANDTRAINING
NATIONAL ECONOMICS UNIVERSITY
CHEA BORA
SUSTAINABLE CULTURAL HERITAGE
TOURISM IN CAMBODIA: CASE STUDIES OF
ANGKOR, PREAH VIHEAR AND SAMBO
PREIKUK
Economic Management (Tourism Economics)
Code: 9310110
A dissertation submitted to the National Economics University
in fulfillment of requirements for the degree of Doctor of
Philosophy in Tourism Management
SUPERVISORS:
1. Assoc. Prof. Dr. Pham Hong Chuong
2. Dr. Dong Xuan Dam
Hanoi, 2022
i
DECLARATION
I hereby declare that doctoral thesis “Sustainable Cultural Heritage Tourism in
Cambodia: Case studies of Angkor, Preah Vihear and Sambo Preikuk is written by
me and has not been submitted for any degree or has not been published yet.
I am responsible for my declaration.
Bora CHEA
ii
ACKNOWLEDGMENTS
This research has been completed with useful guidance, continuous encouragement,
strong support, kind assistance and sincere love of a number of individuals who I wish
to express my profound thanks and high appreciation here.
First and foremost, my sincerest gratitude goes to the Government of Socialist Republic
of Vietnam through the Ministry of Education and Training Vietnam and the National
Economics University for awarding me a doctoral scholarship that enabled me to
undertake this research.
Next, my greatest gratitude goes to the Royal Government of Cambodia who always
deliberately encourages and supports officials including myself to pursue higher
education and exchange practical experiences for the purposes of capacity building.
Moreover, my profound thanks goes to my supervisors, Assoc. Prof. Dr. Pham Hong
Chuong, president of National Economics University and Dr. Dong Xuan Dam who got
me started and provided a way ahead when I got stuck. I will be forever thankful for
their insightful feedback and suggestions, continuous encouragement and support
throughout this research.
Furthermore, my heartfelt thanks goes to Assoc. Prof. Dr. Pham Truong Hoang, Head
of Faculty of Tourism and Hospitality for his useful guidance, and kind assistance with
many of the important issues during my study and research.
In addition, my special thanks goes to all professors and lecturers for their useful
knowledge, hard work, and valuable time spending to teach me during my study.
Without you all, I can not complete each course successfully and have a chance to
complete this research.
Also, my sincere appreciation goes to all international tourists, local communities,
private sectors, and officials in tourism sector who participated in this research. It has
been a privilege to learn about their invaluable experiences, useful thoughts and
essential opinions.
Finally, my deep love and sincere gratitude goes to my beloved nuclear and extended
family for their great support and endless love, that gave me strength, courage and
determination to pursue my goals even further.
iii
TABLE OF CONTENTS
DECLARATION...........................................................................................................i
ACKNOWLEDGEMENTS.........................................................................................ii
TABLE OF CONTENTS............................................................................................iii
LIST OF ABBREVIATIONS....................................................................................vii
LIST OF TABLES.......................................................................................................ix
LIST OF FIGURES.....................................................................................................ix
CHAPTER 1: INTRODUCTION...........................................................................................1
1.1. Chapter Overview..................................................................................................1
1.2. Rational of the Study..............................................................................................1
1.3. Purpose of the Study..............................................................................................2
1.4. Subject and Scope of the Study..............................................................................3
1.5. Contribution of the Study......................................................................................4
1.6. Context of the Study...............................................................................................5
1.7. Outline of the Study..............................................................................................10
CHAPTER 2: LITERATURE REVIEW..................................................................12
2.1. Chapter Overview................................................................................................12
2.2. The Concept of Cultural Heritage Tourism...................................................... 12
2.2.1. Definition of Cultural Heritage Tourism...................................................12
2.2.2. The Elements of Cultural Heritage Tourism..............................................13
2.2.3. The Importance of Cultural Heritage Tourism..........................................15
2.3. The Concept of Sustainable Cultural Heritage Tourism.................................16
2.3.1.Definition of SCHT......................................................................................17
2.3.2. The Dimension of SCHT.............................................................................18
2.3.3. The Importance of SCHT............................................................................21
2.4. Measures of Sustainable Cultural Heritage Tourism........................................22
2.4.1. The Importance of CHT Management......................................................22
2.4.2. Actions to Manage CHT............................................................................24
2.4.3. The Engagement of Stakeholders in CHT.................................................25
2.5. Conceptual Framework of the Study..................................................................26
iv
2.6. Chapter Summary............................................................................................... 28
CHAPTER 3: METHODOLOGY............................................................................29
3.1. Chapter Overview................................................................................................29
3.2. Research Design...................................................................................................29
3.2.1. Qualitative Research..........................................................................................30
3.2.2. Case Study..........................................................................................................30
3.3. Research Methods................................................................................................31
3.3.1. Participants and Recruitment Procedures.........................................................32
3.3.2. Data Collection Methods and Procedures.........................................................33
3.3.2.1. Pilot interview..................................................................................................34
3.3.2.2. Semi-structured interviews..............................................................................34
3.3.2.3. Focus groups....................................................................................................36
3.3.2.4. Observation.....................................................................................................38
3.3.2.5. Documentation ................................................................................................38
3.3.3. Data Analysis.....................................................................................................38
3.3.3.1. Coding Procedures..........................................................................................38
3.3.3.2. Data Triangulation..........................................................................................39
3.4. Research Trustworthiness...................................................................................40
3.4.1. Credibility...........................................................................................................40
3.4.2. Dependability.....................................................................................................41
3.4.3. Transferability....................................................................................................41
3.4.4. Confirmability....................................................................................................42
3.5. Ethical Consideration..........................................................................................42
3.5.1. Consent Form.....................................................................................................42
3.5.2. Confidentiality and Anonymity..........................................................................43
3.6. Chapter Summary...............................................................................................43
CHAPTER 4: THE RESULT OF FINDINGS..........................................................44
4.1. Chapter Overview................................................................................................44
4.2. Profile of Case Studies.........................................................................................44
4.2.1. Angkor................................................................................................................44
4.2.2. Preah Vihear.....................................................................................................45
4.2.3. Sambo Preikuk..................................................................................................45
4.3. Perception of SCHT in Cambodia......................................................................46
v
4.4. Understanding of SCHT Dimension...............................................................52
4.4.1. Economic Dimension of SCHT..........................................................................52
4.4.2. Social Dimension of SCHT................................................................................60
4.4.3. Environmental Dimension of SCHT.................................................................68
4.5. Involvement and Collaboration of Stakeholders in SCHT...............................76
4.6. Development of SCHT in Cambodia..................................................................85
4.6.1. Key Tasks Accomplished Related to SCHT........................................................85
4.6.2. Current Situation of SCHT in Cambodia..........................................................92
4.7. Meassures to Achieve SCHT in Cambodia.......................................................99
4.8. Chapter Summary.............................................................................................105
CHAPTER 5: DISCUSSION, CONCLUSION & RECOMMENDATIONS......107
5.1. Chapter Overview..............................................................................................107
5.2. Discussion...........................................................................................................107
5.2.1. Global Perception of SCHT in Cambodia........................................................107
5.2.2. Engagement and Collaborating Mechanism in SCHT...................................111
5.2.3. Current State of Development of SCHT in Cambodia....................................114
5.2.4. Measures to Achieve SCHT in Cambodia........................................................116
5.3. General Conclusion............................................................................................118
5.3.1. Clear Understaning of Perception of SCHT in Cambodia..............................118
5.3.2. Best Experience in Collaboration Mechanism
but Need to Further Engage Relevant Stakeholders.......................................118
5.3.3. Global Level of SCHT Achieved but Need to Enhance Dimensional Level....119
5.3.4. Successful Measure in Achieving SCHT in Cambodia...................................120
5.4. Recommendations..............................................................................................121
5.4.1. At National Level..............................................................................................121
5.4.2. At Site Level......................................................................................................122
5.5. Proposed Model of Managing SCHT................................................................123
5.6. Limitation and Perspective of the Study...........................................................127
5.7. Chapter Summary.............................................................................................128
REFERENCES.........................................................................................................129
APPENDICES...........................................................................................................137
Appendix A: Research Information Sheet for Participants...................................137
Appendix B: Consent Form for Participants.........................................................138
vi
Appendix C: Interview Protocol for Interview and Focus group.........................139
Appendix D: Summary Tables of Participant Responses......................................141
Table 4.1: Understanding of SCHT in Cambodia (Case of Angkor).141
Table 4.2: Understanding of SCHT in Cambodia (Case of PVH) .............................. 141
Table 4.3: Understanding of SCHT in Cambodia (Case of SPK) .............................. 142
Table 4.4: Summary of Economic Dimension of SCHT (Case of Angkor) ................. 142
Table 4.5: Summary of Economic Dimension of SCHT (Case of PHV) ..................... 143
Table 4.6: Summary of Economic Dimension of SCHT (Case of SPK) ..................... 143
Table 4.7: Summary of Social Dimension of SCHT (Case of Angkor) ....................... 143
Table 4.8: Summary of Social Dimension of SCHT (Case of PVH) ........................... 144
Table 4.9: Summary of Social Dimension of SCHT (Case of SPK) ........................... 144
Table 4.10: Summary of Environmental Dimension of SCHT (Case of Angkor) ....... 145
Table 4.11: Summary of Environmental Dimension of SCHT (Case of PVH) ........... 145
Table 4.12: Summary of Environmental Dimension of SCHT (Case of SPK) ............ 145
Table 4.13: Involvement and collaboration of stakeholders in SCHT
(Case of Angkor) ..................................................................................... 146
Table 4.14: Involvement and collaboration of stakeholders in SCHT
(Case of PVH) .......................................................................................... 146
Table 4.15: Involvement and collaboration of stakeholders in SCHT
(Case of SPK) .......................................................................................... 146
Table 4.16: Summary of Current Situation of SCHT in Cambodia
(Case of Angkor) ..................................................................................... .147
Table 4.17: Summary of Current Situation of SCHT in Cambodia
(Case of PVH) ......................................................................................... .147
Table 4.18: Summary of Current Situation of SCHT in Cambodia
(Case of SPK) ......................................................................................... .147
Table 4.19: Summary of Measures to Achieve SCHT in Cambodia
(Case of Angkor) ...................................................................................... 148
Table 4.20: Summary of Measures to Achieve SCHT in Cambodia (Case of PVH) .. 148
Table 4.21: Summary of Measures to Achieve SCHT in Cambodia (Case of SPK) ... 149
vii
LIST OF ABBREVIATIONS
ADB Asian Development Bank
ANA APSARA National Authority
ANK Angkor
CATA Cambodia Association of Travel Agents
CHT Cultural Heritage Tourism
CRA Cambodia Restaurant Association
CTF Cambodia Tourism Federation
GDP Gross Domestic Product
H Hotel
ICC International Coordination Committee
ICC-Angkor The International Coordination Committee for the Safeguarding
and Development of Historic Site of Angkor.
ICC-PVH International Coordination Committee for the Conservation and
Enhancement of the Temple Preah Vihear
ICCROM The International Centre for the Study of the Preservation and
Restoration of Cultural Property
ICOMOS International Council on Monuments and Sites
IT International Tourist
LC Local Community
LTO Local Tour Operator
MCFA Ministry of Culture and Fine Arts
MICE Meeting, Incentive, Convention, Exhibition
MLMUPC Ministry of Land Management, Urban Planning and Construction
MOE Ministry of Environment
MOI Ministry of Interior
MOP Ministry of Planning
MOT Ministry of Tourism
OUV Outstanding Universal Value
PA Provincial Authority
PPP Public Private Partnership
PVH Preah Vihear
PVHNA Preah Vihear National Authority
RGC Royal Government of Cambodia
viii
SPK Sambo Preikuk
SPKNA Sambo Preikuk National Authority
SCHT Sustainable Cultural Heritage Tourism
UNESCO United Nations Educational, Scientific and Cultural Organization
WCED World Commission on Environment and Development
WHS World Heritage Site
WTTC World Travel And Tourism Council
ix
LIST OF TABLES
Table 3.1: The Characteristics of Research Participants...........32
Table 3.2: The Summary of Participants for Semi-Structured Interviews.........35
Table 3.3: The Characteristics of Participants for Focus Groups.......36
LIST OF FIGURES
Figure 2.1: Classification of Cultural Heritage.14
Figure 2.2: The Three Pillars of Sustainability..18
Figure 2.3: Sustainable Tourism Cycle.27
Figure 2.4: The Conceptual Framework of Sustainable CHT....28
Figure 3.1: Research Design ........29
Figure 5.1: Proposed model of (3C+1C) of Collaboration in Managing SCHT in
Cambodia ................................................................................................ 124
1
CHAPTER 1: INTRODUCTION
1.1. Chapter Overview
This chapter is an introduction chapter which provide an overall picture of the thesis. It
begins with the rational of the research in followed by the purpose of the research. It
then states limit the subject and scope of the research and state contribution of the
research. Finally, it ends with an outline of the thesis as a whole.
1.2. Rational of the Study
Tourism is considered one of the most rapid growing industries around the globe during
the last several decades. Meantime, it has become one of the main sources of income for
many developing countries in the world as it brings in great amounts of income into a
local economy in the form of spending on goods and services needed by tourists.
According to UNWTO (2017), this accounts for 30% of the world's trade of services,
and 7% of overall exports of goods and services. Also, tourism has established
employment advantages in many related sectors ranging from construction to agriculture
and telecommunication, in which one in eleven jobs allowing the tourism industry to
generate USD 1.5 trillion in export earnings (UNWTO, 2017).
In this regard, there is a great deal of discourse on cultural heritage which becomes one
of the most important tourism resources, and Cultu