• Nghiên cứu đặc điểm của ngôn ngữ quảng cáo trong Tiếng Hán hiện đạiNghiên cứu đặc điểm của ngôn ngữ quảng cáo trong Tiếng Hán hiện đại

    现代世界是一个信息的世界。在信息日益产业化的商品社会，一个被人们称为“无烟的工业”的新兴行业---广告业，已悄然兴起。广告是充斥在人们的日常生活之中不可回避的社会存在,是社会经济不断发展的产物，广告随着商品交换的产生而产生，因商品经济的繁荣而日益发展，并在经济传媒中逐渐占有举足轻重的地位。 广告所采取的形式多种多样，如声音、图画、图像、音响、文字等，但不管广告的形式如何变化，其最根本的诉求手段仍就是语言。 如今，在国际化时代，中国成为了世界经济领域的巨龙并作为各国经贸关系的核心。汉语在国际交流中占有重要的地位。因此，现代汉语里的广告语言自然成为了汉语言文化研究的重点之一并日益受到语言学界的重视。研究现代汉语里广告语言的特点并分析影响广告语言的诸多因素，使我们能够进一步了解汉语及其文化的特征...

    doc71 trang | Chia sẻ: superlens | Ngày: 05/06/2015 | Lượt xem: 2422 | Lượt tải: 3

  • Incorporating english cultural elements into english training with the comparing - Contrasting approach: a case of tourism students at haiphong community collegeIncorporating english cultural elements into english training with the comparing - Contrasting approach: a case of tourism students at haiphong community college

    English has gained its great popularity in Vietnam, a country attempting to develop her technological capacity and to increase her participation in the global processes. For many people in Vietnam, English is seen as one of very necessary means to get a good job. Thus, there is a growing demand to learn this language for communication. We have bee...

    doc40 trang | Chia sẻ: superlens | Ngày: 05/06/2015 | Lượt xem: 2317 | Lượt tải: 4

  • Amélioration de l’enseignement de la civilisation avec Tempo aux étudiants du Département de Français de l’ENSHAmélioration de l’enseignement de la civilisation avec Tempo aux étudiants du Département de Français de l’ENSH

    Au XXe siècle après la chute du traditionnel, l’enseignement du français langue étrangère se fait dans l’optique de différentes méthodes: directe, audio-orale, audio-visuelle. Aujourd’hui, on assiste au règne du communicatif qui se veut susceptible de répondre aux besoins de tout public. L’expérience montre que, depuis le traditionnel jusqu’au...

    doc85 trang | Chia sẻ: superlens | Ngày: 05/06/2015 | Lượt xem: 2264 | Lượt tải: 0

  • Les difficultés de la narration épistolaire d’une expérience personnelle analyase de productions d’étudiants vietnamiens de première année et propositions didactiquesLes difficultés de la narration épistolaire d’une expérience personnelle analyase de productions d’étudiants vietnamiens de première année et propositions didactiques

    La narration fait penser presque tout de suite à la fameuse structure situation initiale, élément déclencheur, péripéties, résolution, situation finale, présentée pour la première fois par PROPP depuis des dizaines d’années. Pourtant, nous constatons que le schéma narratif et le schéma actanciel ne peuvent être bien exploités dans la classe de lang...

    doc101 trang | Chia sẻ: superlens | Ngày: 05/06/2015 | Lượt xem: 2549 | Lượt tải: 1

  • Techniques for improving speaking skill to non - Major learners at intermediate level at FLC-HPUTechniques for improving speaking skill to non - Major learners at intermediate level at FLC-HPU

    It is undeniable that English has become a language for global communication. It is considered as the medium of communication in many different fields such as: science, technology, aviation, international sport, diplomacy, and so on. English is used as the working language of the Asian Trade group ASEAN and the official language of the European Ban...

    doc41 trang | Chia sẻ: superlens | Ngày: 05/06/2015 | Lượt xem: 2486 | Lượt tải: 2

  • A study on the effectiveness of cognitive strategies in learning vocabulary of non-Major students of english at nghe an continuing education centerA study on the effectiveness of cognitive strategies in learning vocabulary of non-Major students of english at nghe an continuing education center

    Our students are often frustrated with trying to learn new words. We cannot count how many times the students have come up to us to express their frustration with vocabulary when they say things like, “I have such a high level of vocabulary in my language, so it is very frustrating that I can’t express myself as well in English. What can I do? How ...

    doc46 trang | Chia sẻ: superlens | Ngày: 05/06/2015 | Lượt xem: 2769 | Lượt tải: 4

  • A study on increasing the students’ participation in communicative activities in large classes by using group work and questioning technique in Marie Curie High School, Hai PhongA study on increasing the students’ participation in communicative activities in large classes by using group work and questioning technique in Marie Curie High School, Hai Phong

    The expansion in enrolment and the opening of private high schools in Vietnam leads to the fact that large classes have become a common phenomenon for higher education. With regard to teaching efficiency in large classes, it requires of teachers not only good knowledge of the subject matter but also a combination of other skills concerned with stud...

    doc43 trang | Chia sẻ: superlens | Ngày: 05/06/2015 | Lượt xem: 2713 | Lượt tải: 4

  • Designing & evaluating an english reading test for the non-Majors of civil engineering at haiphong publicrivate universityDesigning & evaluating an english reading test for the non-Majors of civil engineering at haiphong publicrivate university

    Testing is a matter of concern to all teachers - whether we are in the classroom or engaged in syllabus/ materials, administration or research. We know quite well that good tests can improve our teaching and stimulate student learning. Although we may not want to become a measurement expert we may have to periodically evaluate student performances ...

    doc63 trang | Chia sẻ: superlens | Ngày: 05/06/2015 | Lượt xem: 2056 | Lượt tải: 2

  • Nghiên cứu đại từ nhân xưng tiếng Hán hiện đại (có so sánh với đại từ nhân xưng Tiếng Việt)Nghiên cứu đại từ nhân xưng tiếng Hán hiện đại (có so sánh với đại từ nhân xưng Tiếng Việt)

    第二人称系列是指代称谓系统三个人称系统中的第二个系列。第二人称代词在语言交际中充当谈话的客体这一角色。这种角色是人物的客观存在。只要在两个或两个以上的人之间发生了谈话既是进行了语言交际，受话人便是无可争议的人物客体。第二人称系列的称谓词都带有明显的 “客体” 特征；尤其是 “你”，客体特征十分明显，指代称谓系统中的第二大称谓。无论是语言交际中，还是文学作品中以第二称叙述时，“你” 的使用频度都非常大（《组织部新来的青年人》中国当代文学作品选1949-1989, 北京大学出版社 1995 年，出现132次数），尤其是在对话中，其使用频度要比 “他” 更大。“你” 的复数形式 “你们” 的使用频度要比“你” 小得多。这种客体特征与前述体特征完全对应。如果没有客体的存在，也就谈不上会有什么客体特征...

    doc31 trang | Chia sẻ: superlens | Ngày: 04/06/2015 | Lượt xem: 3492 | Lượt tải: 6

  • Negative questions in english and vietnamese - A contrastive analysisNegative questions in english and vietnamese - A contrastive analysis

    English is not the most widely spoken language in the world in terms of the number of native speakers--there are many more Chinese speakers than native English speakers--but Chinese is spoken little outside of Chinese communities, so English is the most widespread language in the world. It is difficult to estimate exactly how many English speakers ...

    doc50 trang | Chia sẻ: superlens | Ngày: 04/06/2015 | Lượt xem: 2696 | Lượt tải: 2